Is your
business
keeping up?

Dott Designs builds custom websites and lead generation systems for local service businesses. Every site is hand-coded — no templates, no page builders. I optimize each one for Google, ChatGPT, Perplexity, and Google Gemini so your business gets found by customers who are actively searching for what you offer. Most sites launch in under two weeks.

Start by making sure your business shows up when potential customers search on Google, ChatGPT, and Perplexity. Most local businesses miss leads because they’re invisible to AI search engines. Dott Designs fixes this through visibility engineering — optimizing your website for both traditional Google rankings and AI recommendations so customers find you instead of your competitors.

Instagram is rented space — the algorithm decides who sees your posts, and you have zero control over that. A website is property you own. It works 24/7, ranks in Google search results, gets recommended by AI tools like ChatGPT and Gemini, and builds long-term authority that Instagram simply cannot replicate.

Organic leads find you through search engines like Google, ChatGPT, and Perplexity without you paying per click. Paid leads come from ads where you pay for every single click. The key difference: organic leads keep coming after the initial investment, while paid leads stop the moment you stop spending. Dott Designs specializes in organic lead generation through visibility engineering for local service businesses.

Traditional SEO takes months, but AI search works differently. Raining Ink Tattoo, a site built by Dott Designs, became the #1 recommendation on ChatGPT for “tattoo shop in Maple Valley” within weeks of launch. Building for AI visibility from day one means you can start showing up in ChatGPT, Perplexity, and Google AI Overviews much faster than traditional Google rankings.

Most local service businesses start seeing Google ranking movement within 4–8 weeks after launch. AI search engines like ChatGPT and Gemini often pick up well-structured sites even faster — sometimes within days. The key is building the right foundation from the start: schema markup, FAQ content optimized for answer engines, and proper page structure that AI can easily understand.

Dott Designs projects start at $2,500 for a Starter package and go up based on complexity. Every project is scoped after a free consultation — I price based on what the business actually needs, not a one-size-fits-all package. There are no surprise invoices, no hidden fees, and no retainers you didn’t agree to.

Yes — pressure washing is one of the industries Dott Designs has direct experience with. Tee’s Exterior Shine went from zero web presence to generating real leads within weeks of launch. Google’s Gemini cited them as “highly trustworthy and professionally run.” The same visibility engineering approach works for any local service business — pressure washing, tattoo artists, contractors, churches, and more.

AI can generate a basic website, but it cannot research your local competitors, structure content so you rank above them, build a booking system that qualifies leads, or optimize your site for AI discovery. The difference between an AI-generated site and a strategically built one is the difference between having a website and having a website that actually generates business.

Visibility engineering is the practice of making your business findable everywhere customers search — Google, Google Maps, ChatGPT, Perplexity, Gemini, and voice assistants. It goes beyond traditional SEO by optimizing specifically for AI recommendation engines. When someone asks ChatGPT “find me a tattoo shop in Maple Valley,” visibility engineering is what determines whether your business gets recommended or your competitor does.

A properly built website puts your business directly in front of people actively searching for your service. Raining Ink Tattoo is recommended by ChatGPT as the #1 result when someone searches for a tattoo shop in Maple Valley, Washington — that’s a direct pipeline to new clients. Dott Designs builds every site with lead generation as the primary goal, not just aesthetics.

Yes. Dott Designs is based in Covington, WA and works with local businesses across Washington and Oregon in person. I also take remote clients nationwide — the visibility engineering process works the same regardless of location. As long as your business serves a specific local area, I can optimize you for that market.

That’s the most common situation Dott Designs handles. A website that exists but doesn’t convert visitors into customers is actually worse than no website — it gives you false confidence that you’re “online.” I’ll run a free audit to identify exactly why your site isn’t generating leads, then either fix it or rebuild it depending on what makes more sense for your business.

AI search engines like ChatGPT, Gemini, and Perplexity pull information from your website content, Google Business Profile, customer reviews, and structured data (schema markup). They look for clear, specific answers about your services, service area, pricing, and credentials. Businesses with well-structured websites and strong online presence get recommended. Businesses without that information get skipped entirely.

Every Dott Designs project includes a post-launch support period (30–60 days depending on your package). After that, some businesses run independently using the client dashboard I build for them. Others choose ongoing visibility engineering — monthly content updates, performance tracking, and quarterly strategy calls. Every engagement is structured around what actually makes sense for your business.